Latest updates on Digital marketing and Web Development

It helps if you carry out SWOT analysis from time to time. Analyze yourself. If you run a business then you should run SWOT on your business too because you as a person and your business are interlinked. You will be surprised at the answers to the questions. Growth is a goal and if you want to grow you can ask yourself the following questions.   1. Are your customers happy?   Customers buy because your product is cheap or because it is the best or because there is no other option. The question to ask is: are they happy with the purchase and with dealing with you? The answer should be revealing.   2. Is your customer base growing?   Small businesses may be happy that they have a set clientele and they are earning enough but that is not growing and unless you grow, you diminish. Examine your records to know if there is an increase in customer base in numbers and across regions. If not ask yourself if you should implement business development s...

4  ways to improve your website conversion rate with SEO When you successfully drive more traffic to your website, your focus is on increasing your conversion rate. SEO and conversion optimization is a multistep process in marketing your business. Google focus is on predicting and addressing visitors' behaviour online, you should use SEO and CRO (Conversion rate Optimization)strategies together. CRO strategies are based on data from SEO results, as it is heavily data-driven. SEO helps visitors find your website whereas CRO helps them engage with your website. So here are a few steps to implement in order to increase your conversion rate with SEO. Make your entry page is grabbing attention . SEO budget and massive pay-per-click ads can drive high- quality traffic to your website. Make sure your landing page is essentially optimized. A great headline gives the visitor a quick overview of your offer and gives them a reason to stay on the page. Make sure your landin...

Here is the list of leading IoT app development companies with client reviews! Altiux Altiux Innovations is a software and product engineering services organization focused on developing Internet of Things (IoT) enabled products and solutions for the smart connected world. We work with product makers, system integrators and service providers across verticals such as consumer electronics, smart homes, intelligent buildings, smart cities and industrial automation. Our deep domain expertise along with our off-the-shelf IoT solution accelerator toolkit enables competitive differentiation for our customers by accelerating time to market, reducing costs and future proofing investments. IBM IDC MarketScape: Worldwide IoT Platforms, 2017 Software Vendor Assessment, “IBM has created a strong analytics brand with Watson and can demonstrate the power of cognitive analytics in the IoT.” Best IOT Companies in India #IOT   #internetofthings   #IT   #Industry

Top 10 Web Design Company in Kolkata If you are looking for a right HTML or WordPress website design companies? Here we are listing some of the best web design companies in Kolkata according to the various parameter: Zerozilla Technologies      ZeroZilla Technologies is a unit of Shoba Technologies Pvt Ltd located in India and is one of the top web development, software development, digital marketing and mobile app development companies in India, which has tapped into the endless possibilities provided by the internet. ZeroZilla understands the needs of the consumers and their affinity to evolve and grow. Location:  Kolkata, Bangalore, Delhi, United States, United Kingdom, Germany Skills and Services: Hosting service Bulk SMS and email Web design development Domain Registration SEO Graphic designing Mobile Application development IOS Development Lead generation Branding Strategies AngularJs Development Php Development E-commerce Developmen...

PPC campaigns are an integral part of effective digital marketing strategy. In the digital marketing efforts that you put in for a company, you allocate a significant portion of the budget to PPC campaigns as well. But how these campaigns go along with the smart budgeting strategies decides the success of PPC campaigns and ensures highest ROI. Budgeting is a major thing to consider in Pay-per-click (PPC) account management. Budgeting is like a fuel that runs the vehicle of strategy. Hence, for your PPC needs, you can always consult ZeroZilla, which is the provider of the best PPC services in India. Few needs for effective PPC strategy: Have goals – Plan for PPC goals that are aligned with the current business objectives of your company. Plan priorities – After the goal has been established, set the priorities of your PPC campaign like generating more leads, generating more revenue and so on. Analyze the situations – Depending on the marketing conditions, competition a...

Generating leads for a business is the main aim of the website created for the business. Hence, a well-thought website design will have a nice CTA (Call to Action) which will lead more people to the contact forms, by filling which the website visitors get converted to leads. Having a good number of landing pages will also work in the favor of generating leads. If you want to generate more leads, you got to hire a good digital marketing agency like ZeroZilla located in Bangalore. Five tips for generating leads from your website are: Have forms on each page – You can have information collecting forms on each web page so that they convert more visitors to leads. Consider photos and testimonials to add to your credibility – Adding testimonials with photos and with related audio or video will generate more leads. Make use of power words – While describing an offer use ‘Have’, ‘Get’, ‘Boost’ and other such power words that will attract website visitors and convert them into le...