How Can You Use Promotional Videos as a Marketing Tool?

                                            

Content reigns but videos are overtaking text as can be evidenced by the popularity of YouTube and Vimeo, to mention just a couple of exclusively video channels. There is so much you can show in a 3-minute video than you can say in a 3000 word text article. Consider using promotional videos for business and you will be taking a big leap forward.

Adopt the multichannel approach

People do not just stay with one channel like, for instance, YouTube. They may view videos on any video-specific or non-video specific channels such as social media. Spread your video over as many channels as you can, including your own website. If you write blogs or articles you can natively include video as part of your content.

Develop video content

A video should be more than a succession of clips. It should be a progression of a storyline from the viewer’s perspective in which you grab their attention, build brand trust and even take them behind the scenes. Video content, like text, can vary. You can have a simple video in which one person does the talking. You can have a corporate video, a video of the office and production, a product demo, a review video and testimonial video. You can just go about it in a casual way but the better way is to script the video carefully, making each second count to achieve success in video marketing.

Utilize Native Advertising

Do not ignore the power of native advertising in video marketing. It does help to spend money to make money, especially on native advertising where the ad experience conforms to user expectations. Tumblr, Facebook, Twitter and Instagram, for instance, all allow for in-feed ads and even the publishing industry has taken to it in a big way. You have searched and promoted the listing to consider, custom content units and sponsored content. Statistics show that 25% view in-feed native ad content.

Cater to voice search mechanisms

AI and voice search is on the rise which means you will need to include a mechanism through which your videos are found when people use voice searches using Siri or Alexa or Google’s voice search. The whole point of promotional videos for business is that the video must be found. Voice search dominates SEO in 2019 and it will in the time to come so embed metadata to optimize for voice SEO.
 

Accept mobile-friendliness

90% of people have found videos convincing enough to help them make a buy decision and the majority of people do use smartphones to search for, find and buy products. When you create a video for marketing you will need to insert background code that will scale the video to fit the screen size and orientation otherwise people are going to stop the video and leave.

Capture micro-moments

There was a time when people would refer a book or ask someone when they had a query. Now the smartphone or desktop is their go-to device for such micro-moments when they are looking for fast answers. Be there, be found and be useful. Never estimate the power of micro-moment. A customer may be looking for one brand but if it is difficult to find and your video is there, it is more than likely the customer becomes a buyer. This does call for a strong SEO strategy. One way to be found immediately is to opt for paid ads.It is possible to create videos with your smartphone. People have used iPhones to create stunning videos but when it comes to creating professional, corporate brand images that stand out, you do need to look further. Opt for professional video creation by experienced video experts and the image will be much, much better. If you have such services offered by experts in digital marketing and SEO, it becomes so much better due to the integrated approach and implementation. Zerozilla is one such digital marketing company that emphasizes video production and video marketing for your success.