Top 10 Questions You Must Ask Yourself for Your Business Growth!






It helps if you carry out SWOT analysis from time to time. Analyze yourself. If you run a business then you should run SWOT on your business too because you as a person and your business are interlinked. You will be surprised at the answers to the questions. Growth is a goal and if you want to grow you can ask yourself the following questions. 

1. Are your customers happy? 

Customers buy because your product is cheap or because it is the best or because there is no other option. The question to ask is: are they happy with the purchase and with dealing with you? The answer should be revealing. 

2. Is your customer base growing? 

Small businesses may be happy that they have a set clientele and they are earning enough but that is not growing and unless you grow, you diminish. Examine your records to know if there is an increase in customer base in numbers and across regions. If not ask yourself if you should implement business development strategies for growth.  While on the topic, this question raises others such as what kind of customers you want and who they are.  

3. How are you selling? 

The traditional model is to sell through distributors who sell to dealers who sell to shopkeepers who ultimately sell to end-users. There is nothing wrong with this but if growth is your target then you must engage digital transformation with the help of digital marketing companies to reach out to more people and use various digital channels to sell. There is nothing wrong in direct selling through your e-commerce site or through an e-commerce platform. 

4. Should I have an online presence? 

And why not? Business is changing. The corner grocery store, the vegetable vendor and the restaurant owner assume that their business is local. Those who have switched over to maintaining an online presence experience benefits by opting for modern business development strategies.  

5. What about my employees? 

Ask yourself if your employees are doing the best and if you are doing the best to help your employees give their best. Sell online and your employees will be motivated to do better. You will grow. You can pay them more and they will have more commitment towards your growth. 

6. What is your growth rate? 

You could go into details such as the number of inquiries you receive and the conversions you have effected during each month of the previous year. Does it show healthy growth? Ask if you could have seen better growth rate after engaging digital marketing companies to improve lead generation and conversions. 

7. What is the cost of sales?

Even a shopkeeper who simply sits in his shop and sells can incur costs. If your business needs to advertise and employ salespeople you are incurring costs. Find out how much you spend to generate sales and ask if digital online technologies would not be cheaper and better. 

8. What is your competition like? 

No businessman interested in growing business can ignore the competition. Are they ahead of you or are you ahead? 

9. Do people buy because of the price or brand value? 

If it is price then you are going to be overtaken sooner or later. Brand endures and people buy even if it costs more. Go for branding with the help of digital marketing and you can sell at higher prices to more people. 

10. Which digital marketing agency to select? 

Now that you see that digital transformation is unavoidable how would you go about choosing a digital marketer to take you to the next level? 

Contact Zerozilla and you will find you can answer most questions positively once they start working on your behalf. 

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