Latest updates on Digital marketing and Web Development

                                             Content reigns but videos are overtaking text as can be evidenced by the popularity of YouTube and Vimeo, to mention just a couple of exclusively video channels. There is so much you can show in a 3-minute video than you can say in a 3000 word text article. Consider using promotional videos for business and you will be taking a big leap forward. Adopt the multichannel approach People do not just stay with one channel like, for instance, YouTube. They may view videos on any video-specific or non-video specific channels such as social media. Spread your video over as many channels as you can, including your own website. If you write blogs or articles you can natively include video as part of your content. Develop video content A video should be more than a succession of clips. It should be a progression of a storyl...

It helps if you carry out SWOT analysis from time to time. Analyze yourself. If you run a business then you should run SWOT on your business too because you as a person and your business are interlinked. You will be surprised at the answers to the questions. Growth is a goal and if you want to grow you can ask yourself the following questions.   1. Are your customers happy?   Customers buy because your product is cheap or because it is the best or because there is no other option. The question to ask is: are they happy with the purchase and with dealing with you? The answer should be revealing.   2. Is your customer base growing?   Small businesses may be happy that they have a set clientele and they are earning enough but that is not growing and unless you grow, you diminish. Examine your records to know if there is an increase in customer base in numbers and across regions. If not ask yourself if you should implement business development s...