Latest updates on Digital marketing and Web Development

WHY STARTUPS NEED DIGITAL MARKETING?  India is on a brink of a startup revolution. Every other day a startup is launched across different segments like textiles, manufacturing, retail, e-commerce, pharmaceuticals and other such sectors in major cities of India. Startups have the necessity of popularizing their newly launched products and services across the country with minimal cost & within stipulated time. This cannot be realized with traditional advertising mediums like print media, radio and TV broadcasts. Advertising through these traditional media is costly and less effective. Hence, the startups need digital marketing efforts, if they want their business to reach sky-high. Digital marketing methods like social media marketing, SEO, SEM, video marketing, email marketing, mobile marketing and other such methods act as a magic wand by making the product and services reach millions that too quickly at minimal costs. Let us see some of the benefits for startups in usin...

LATEST TRENDS TO LOOK OUT FOR IN GOOGLE ADWORDS Google AdWords is an incredible marketing tool launched by Google in Search Engine Marketing arena. You can plan keywords, analyze them, place PPC ads, study customer traffic and do a host of other things with Google AdWords. It allows small, medium and large business owners to launch business campaigns and attract customers to their website. Google AdWords has been constantly evolving since its inception. Google is into constant experimentation with Google AdWords to make it more customer and business friendly. The new technological advancements are finding their place in Google AdWords. Let us find out regarding the latest trends in Google AdWords: Use of Machine Learning The future roadmap for Google is based on Machine learning and artificial intelligence. After the Google marketing next event, machine learning is being used in every invention in search marketing developed by Google. Smart display campaigns earlier announced...

Some Major Digital Trends That Will Have Effect on Financial Services Marketing Financial Services Marketing is the marketing of financial services across various platforms like digital media, print media, TV, radio and other channels of communication and interaction. These financial services include banking services, insurance, mutual fund investments, share brokerage and the list goes on. With the digitalization of all such services, there is a need to market them across the digital platform through digital marketing efforts. Traditionally financial services marketing relied on print media, brochures, TV & radio ads which are highly expensive. But with the modern digital world, you can have PPC ads; email marketing campaigns, social media marketing, mobile marketing campaigns and host of other digital ways which are cost effective. Some of the digital trends to impact financial service marketing are: AdWords Trends Google AdWords or Google PPC ads are the most trusted way...

Tips Regarding Digital Marketing Strategy for B2C Websites In the modern business world B2C websites are totally different from B2B websites. B2C websites are business to customer connecting websites, whereas B2B websites are business to business connecting websites. The digital marketing strategy to be adopted for B2C websites has to be completely different when compared to the digital marketing strategy for B2B websites. For B2C websites, the digital marketing campaigns should be personalized and more customer centric. The websites should be simple, clutter free and convey required information to the point. Some of the tips regarding digital marketing strategy for B2C websites are: SEO Optimized Website Your B2C website must be Search engine optimization compliant, if the website needs to come up in higher rankings in the search engine results. You can plan your keywords with Google adwords keyword tool. You can do SEO by altering article titles, URL’s, Meta tags, alt tags, ...

THE MAGIC OF HAVING A WEBSITE FOR SMALL BUSINESSES The world of business establishments is full of vacuum without a proper website. Today we are living in a digitized world and the people want everything on their fingertips through the internet. Business establishments are no different and particularly small business establishments thrive well by having their own website. The brick and mortar setup of small establishments prevent them from growing beyond their Geographical limits. But with the advent of internet and websites small businesses can dream big. With an increased customer base, nominal cost, customer interaction and connectivity, websites become an effective tool of marketing. Let us be familiar with some major benefits of having a website for a small business establishment Broader Reach Having a website for your business will give you a broader reach geographically. You can provide your services and products to people not only living in the vicinity of your busine...

7 THINGS ABOUT HIRE WORDPRESS AGENCY YOUR BOSS WANTS TO KNOW ZeroZilla Technologies  located at Bangalore in India is one among the top ten  best web development companies in the world  providing best in class WordPress web development services. What is WordPress? WordPress  is an open source web development framework used in making highly dynamic and interactive web pages, web applications and web services. What is WordPress Developer? WordPress developer is a person who is an expert in developing highly interactive and dynamic websites, web applications, mobile applications and web services using WordPress. The team of WordPress professionals in ZeroZilla are well versed in custom WordPress development, development of WordPress mobile theme, WordPress applications and others to do best WordPress designs. In ZeroZilla, we hire India’s best WordPress Specialists, WordPress Consultants, WordPress Experts and WordPress freelancers for our WordPress Comp...

BEST WORDPRESS DEVELOPMENT COMPANIES IN WORLD Sparx IT Solutions Sparx IT Solutions is a leading firm based in India. “Our ultimate objective is to provide best services and improve overall growth of client’s business in the cut-throat market”. A strong foothold of innovative ideas, seasoned skills and ability to deliver a product with utmost perfection is what drives us vociferously in the global market. Our unparalleled technical skills, working experience of years, innovative strategies will really upgrade your business. We have provided best plus affordable software development services to numerous large as well as medium entrepreneurs. We are the masters in offering effective software development solutions. HIREWPGEEKS Since our inception in 2010, We have worked with wide variety of clients ranging from SMBs, small to large and very large web agencies. We love to work with agencies as they allow us to stay focused and sharpen our technical skills rather than spending...

TOP 4 WAYS TO IMPROVE THE QUALITY OF YOUR WEBSITE SALES LEADS Gone are the days when hundreds of telephone callers would make cold calls to thousands of so-called customers in the hope of getting a sales lead. We have to be grateful for the internet which has paved the way for companies in reaching thousands of customers through social media, emails, Google search, Google AdWords and by other such means. But all the visitors coming to your website and filling your online form cannot be regarded as qualifying sales leads. Hence, you should have an effective lead qualification system if you want to prevent every visitor to your site from qualifying for sales leads even if they have come to your site with a job seeking intention. Therefore, let us first understand the difference between a ‘lead’ and a ‘qualified lead’. Lead The leads can be at any point in the conversion funnel. They will not be in a position to afford your products and services. The website visitors whose de...